The analytics value chain is to improve the efficiency and effectiveness of every decision and/or action that lies in business. Begin with leveraging leading tools and techniques to manage and extract relevant data from big data sources. Applications of analytics can range from historical reporting, through to real-time decision support for organizations based on future predictions. Use the insight generated by the analysis to drive change.
Mine past data to report, visualize and understand what has already happened – after the fact or in real-time.
Leverage past data to understand why something happened or to predict what will happen in the future across various scenarios.
To determine which decision and/or action will produce the most effective result against a specific set of objectives and constraints.